advertising on myScience.ch

With about 45’000 unique visitors and 150’000 page impressions per month, myScience.ch is the portal for scientists and academics in Switzerland.

Media Data

Unique visitors	45‘000 per month
Number of page impressions	150’000 per month
Average page impressions per visitor*	3.3
Average time spent on myScience.ch*	3 min

*Source: Google Analytics

 

Advertising on myScience.ch: Prices

Size	Position	Price for 1000 Page Impressions (CPM)  in CHF	Price per Week (CHF)*
Full Banner 468x60	center (top)	20	750
Skyscraper 160x600	right (top)	60	2250
Button 160x90	left/right	10	375

*One week corresponds to at least 37’500 page impressions and 11’250 single visitors.

 

Preview

 

Note

You pay only per page impression, i.e. how many times a page containing your ad has been visited. If you publish for example a button during one week, your ad is seen by at least 11’500 visitors.

Conditions

• Minimal unit of trading: one week
• Size: Max 20KB (jpeg, gif, png, etc)
• Postitioning on every second page (run of site).

Targeting

Ads on myScience.ch can be targeted by:

• Visitor’s language
• Visitor’s browser
• Visitor’s country of origin
• Day or time
• Content of pages

Why online-advertising?

About two third of advertisers say that online advertising has a positive effect on customer acquisition, sales, intent to purchase, and brand awareness and that online advertising is important (Source: European Interactive Advertising Association). One automotive company is quoted saying: "[The best about Internet advertising is] the ability to target individuals and offer a deeper brand experience than a 30 sec TV ad can do."

Furthermore, a new study proves that online advertising has an effect even when users do not click the ads (read more).

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