University of Lucerne

University of Lucerne

University of Lucerne   link
Location: Lucerne - Central Switzerland
Rektorat Universität Luzern, Frohburgstrasse 3, 6005 Luzern

Affiliation: swissuniversities

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Consumer preferences for AI-driven products

Computer Science - Dec 6, 2023

In an era where algorithms operate at the core of many products, a new study involving the University of Lucerne has investigated consumer preferences in relation to AI-driven technologies. The study shows how adaptive and pre-programmed algorithms can influence product preferences and purchasing decisions.



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