The Swiss buy more fair trade products than the Germans as a matter of conviction

Switzerland is one the world's top countries in terms of per capita consumption of fair trade products. But there is a significant difference between the two societies regarding the use of products that provide a guarantee to buyers that the producers and workers receive fair prices and a fair wage. Germans spend comparatively little on these products. That's surprising, as Germany is not so different from Switzerland in terms of its economic and social development. Sociologists at the University of Zurich joined forces with the Institute for Social-Ecological Research in Frankfurt to carry out research into the reasons for this country-specific difference. They surveyed around 3,900 inhabitants of the cities of Zurich and Cologne and analyzed the opportunities to buy fair trade products in those cities. Opportunity and ethics are the decisive factors .