Our minds create mental accounts with precise labels. The mental account that is opened when we receive a sum of money in a specific context determines what the money will be spent on. This can be problematic in the context of sustainable decision-making.
Our minds create mental accounts with precise labels. The mental account that is opened when we receive a sum of money in a specific context determines what the money will be spent on. This can be problematic in the context of sustainable decision-making. ©DR - UNIGE psychologists are analysing the way our minds plan the use of resources so that interventions can be developed to reduce excessive energy consumption and carbon emissions. Mental accounting is a concept that describes the mental processes we employ to organise our resource use. Human beings tend to create separate mental budget compartments where specific acts of consumption and payments are linked. This mechanism can be counter-productive when it comes to energy consumption and can have a negative impact on attempts to reduce carbon emissions.
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