Ethics guidelines galore for AI - so now what?

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Anna Jobin has investigated which ethics guidelines for artificial intelligence already exist, and finds that ethical AI is by no means merely a technical matter.

The second thing to surprise, or rather disillusion me: sustainability is mentioned in only one sixth of all guidelines and recommendations; human dignity and solidarity occur even less often. This is particularly astonishing considering that two of the major challenges related to AI - energy consumption and climate change on the one hand, and restructuring of the labour market and feared job losses on the other - involve precisely these principles. From an ethical point of view, this marginalisation of sustainability, dignity and solidarity is disturbing. In my view, ethics guidelines should not ignore the major concerns people have, but instead must grapple with them.

Same term, diverging interpretations

When it comes to policy on a more granular level, there was also little agreement on what "ethical AI" means: all ethical principles referred to in the documents are interpreted in different, sometimes conflicting ways, and point to different courses of action. For example, whereas some guidelines endorse fostering trust in artificial intelligence, others warn against placing too much trust in AI systems.

"Ethical artificial intelligence is not merely a technical issue; ethics must also be part of the governance of AI." Anna Jobin

Varying interpretations of ethical principles are not necessarily problematic per se. AI is a general term covering various techniques, and it is both plausible and sensible that different organisations and sectors may wish to highlight different issues. But some unspecific, vague statements on ethical AI lead me to suspect that they may be more akin to a PR campaign, or "ethics-washing" - a way of getting around regulation - rather than a serious examination of ethical issues.

Gold for the Zukunftsblog

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Inclusive governance

A few months ago, the Swiss Digital Initiative (SDI) was launched in Switzerland with the official aim of implementing ethical standards in a digital world. In light of our study, this prompts the question: which standards are meant here? In a first draft paper, the SDI alludes to the key principles of the UN Report on Digital Cooperation, the collaboratively developed Ethically Aligned Design (EAD) standards, and "applicable laws and regulations" more broadly.

Taking account of what already exists is a good start, but there’s a lot of work ahead. The EAD document, for example, repeatedly underscores the importance of involving all stakeholders. Which, of course, relates to social and political structures and processes rather than to technology strictly speaking. As I see it, everything boils down to this: ethical artificial intelligence is not merely a technical issue; ethics must also be part of the governance of AI. This entails a participatory approach that includes stakeholders and civil society. Given the impact AI has on many areas of our society, when it comes to which values we should apply to AI and how these should be implemented, I believe civil society must have a say.

The article also appears in Neue Zürcher Zeitung.


Jobin A, Ienca M, Vayena E: The global landscape of AI ethics guidelines. Nature Machine Intelligence , vol. 1, pages 389-399 (2019).

Dr. Anna Jobin

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