advertising on myScience.ch
With about 50’000 unique visitors and 200’000 page impressions per month, myScience.ch is the portal for scientists and academics in Switzerland.
|Unique visitors||50‘000 per month
|Number of page impressions||200’000 per month|
|Average time spent on myScience.ch*||3 min|
*Source: Google Analytics
Advertising on myScience.ch: Prices (without VAT)
||Position||Price for 1000 Page Impressions (CPM) in CHF
Price per Week (CHF)*
|Full Banner 468x60||center (top)||20||1000.00|
|Skyscraper 160x600||right (top)||30||1500.00|
|Button 160x90||left / right||10||500.00|
*One week corresponds to at least 50’000 page impressions.
You pay only per page impression, i.e. how many times a page containing your ad has been visited. If you publish for example a button during one week, your ad is displayed on 50’000 pages.
- Minimal unit of trading: one week
- Size: Max 20KB (jpeg, gif, png, etc)
- Postitioning on every second page (run of site).
Ads on myScience.ch can be targeted by:
- Visitor’s language
- Day or time
- Content of pages
About two third of advertisers say that online advertising has a positive effect on customer acquisition, sales, intent to purchase, and brand awareness and that online advertising is important (Source: European Interactive Advertising Association). One automotive company is quoted saying: "[The best about Internet advertising is] the ability to target individuals and offer a deeper brand experience than a 30 sec TV ad can do."
Furthermore, a new study proves that online advertising has an effect even when users do not click the ads (read more).