advertising on myScience.ch
With about 50’000 unique visitors and 200’000 page impressions per month, myScience.ch is the portal for scientists and academics in Switzerland.
Media Data
| Unique visitors | 50‘000 per month
|
| Number of page impressions | 200’000 per month |
| Average time spent on myScience.ch* | 3 min |
*Source: Google Analytics
Advertising on myScience.ch: Prices (without VAT)
| Size
| Position | Price for 1000 Page Impressions (CPM) in CHF
| Price per Week (CHF)* |
|
| |||
| Full Banner 468x60 | center (top) | 20 | 1000.00 |
| Skyscraper 160x600 | right (top) | 30 | 1500.00 |
| Button 160x90 | left / right | 10 | 500.00 |
*One week corresponds to at least 50’000 page impressions.
Preview
Note
You pay only per page impression, i.e. how many times a page containing your ad has been visited. If you publish for example a button during one week, your ad is displayed on 50’000 pages.
Conditions
- Minimal unit of trading: one week
- Size: Max 20KB (jpeg, gif, png, etc)
- Postitioning on every second page (run of site).
Targeting
Ads on myScience.ch can be targeted by:
- Visitor’s language
- Day or time
- Content of pages
Why online-advertising?
About two third of advertisers say that online advertising has a positive effect on customer acquisition, sales, intent to purchase, and brand awareness and that online advertising is important (Source: European Interactive Advertising Association). One automotive company is quoted saying: "[The best about Internet advertising is] the ability to target individuals and offer a deeper brand experience than a 30 sec TV ad can do."
Furthermore, a new study proves that online advertising has an effect even when users do not click the ads (read more).