Investment in the future: making influencers affordable

(Image: Pixabay CC0) Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to SMEs. Business professors are now suggesting a bypass from the financial sector: forward contracts, which allow companies to sign such influencers early on, when they are still relatively unknown. For companies, influencer marketing has become a reliable way for effectively reaching their target audiences. They are dedicating more and more marketing spending to it, with the global market for paid influencer endorsements expected to reach USD 21.1 billion in 2023. Expensive and hard to get. Companies are most interested in individuals with the most followers on online social networks.