Swiss Public Critical of AI in Journalism

Intended use of AI-generated content by topic area Media research People in Switzerland generally have a critical attitude toward the use of artificial intelligence (AI) in the production of news coverage. There is currently little appetite to consume and pay for AI-produced news, and in addition, people fear that quality will decrease. These findings are shown in the 2023 Yearbook Quality of the Media published by the Research Center for the Public Sphere and Society (fög) at the University of Zurich. Assessment of positive effects of AI on media quality - Media companies are increasingly using artificial intelligence (AI) to produce news content. The launch of generative AI programs such as ChatGPT has further fueled this trend. Now for the first time, the fög has conducted a representative survey to investigate how the Swiss public feels about AI-produced media coverage. Low acceptance of AI-produced news.